- Case 1: A major area retailer wants to assess the effectiveness of its advertising spends.
- Case 2: A WNY media organization feels that the readership for its two flagship magazines is falling and wonders what its future holds. (Think: SI)
- Case 3: Are my company’s Facebook followers my clients?
- Case 4: A global online payment clearing house wants to understand how people view and use its website for payments.
- Case 5: Am I doing what my clients want? Are my clients satisfied with my product?
